10 Tips for Successful MROCs

Download our 10 Tips paper to help get your MROC initiative off to the right start.

What use is community software without the know-how to use it? PluggedIN offers more than just software and services. We're dedicated to helping you succeed in your research community initiatives.

When you work with us, you have full access to our database of community building strategies, research activities and moderation techniques. Stop back regularly to this page for free resources to help with your next MROC.

Featured Free Resources

10 Ways to Doom Your MROC Before it Starts

10 Ways to Doom Your MROCThe choices you make early on can make or break your MROC initiative - before you even invite your first participant!  This presentation highlights ten steps you can take now to make sure your first (or next) MROC initiative gets off to the right start...
"10 Ways to Doom Your MROC Before it Starts"


10 Tips for Creating Successful MROCs

10 Tips Paper

While MROCs can be a tremendously valuable research method, they require a slightly different approach than traditional methods in order to be successful.  This paper highlights ten tips for creating a successful market research online community (MROC). 
"10 Tips for Creating Successful MROCs" 


5 Ways to Use MROCs Screencast

5 Ways to Use MROCs Screencast

There are a number of ways to use MROCs, from short-term communities designed around a specific set of objectives, to longer-term advisory communities.  In this screencast, Ben Werzinger of PluggedIN outlines a few ways of using MROCs to your benefit. 
"5 Ways to Use MROCs"