Would you run a fun, creative brainstorming session inside of a bland and windowless conference room? Probably not (unless you had no other choice). The same logic applies to research communities. It’s important to consider the audience, objectives and environment before launching your own research community.
At PluggedIN, we begin every custom MROC engagement by researching the audience that will be using the site and carefully considering which features they are likely to actually use. We then customize our
PluggedIN Platform
around the needs of the audience and the objectives of the research to ensure participants find it easy, engaging and fun to be members of the community.
We also customize the look and feel of the site around the audience and/or your brand guidelines. The designs can range from simple variations on the color theme to all-out redesigns with custom illustrations.
Click here
to learn about some of our work.