Market research online communities can be used to accomplish a variety of organizational objectives, including:
- New product development
- Website evaluations
- Concept testing
- Messaging evaluations
- Ad and copy testing
- Positioning evaluations
- Brand tracking
- Virtual ethnography
- Diary research
PluggedIN can develop a community approach that will help you take advantage of the wide range of research community applications and customize them to the needs of your organization. For example, you can choose to setup a MROC that addresses a wide range of these applications, or focuses on a very narrow set of objectives. For more on MROC applications, check out our "Five Ways to Use MROCs" screencast, or our blog post on "10 Common Applications for Online Research Communities."