There are so many ways to design and use market research online communities (MROCs) that no two MROCs ever end up the same. As part of our community planning and strategy services, we draw on our experience running MROCs to answer the key questions in designing a MROC approach, including:
- How many people should be invited to the community?
- How long should the community be open for?
- Should we brand the community, or leave it unbranded?
- Who should we invite to the community?
- Where can we find the right people for the community?
- What is the most appropriate incentive strategy to use?
- How are we going to keep people engaged?
- What kind of features will our community member need?
- How often should we run activities?
- What do we want the output to look like?
- How can you prepare my company for a MROC?
For our thoughts on many of these topics, be sure to check out our blog - MROCTalk. You can also contact us to generate ideas for what type of MROC approach will be most appropriate for your organization.