Market research online communities (MROC) are an exciting new methodology for qualitative market researchers. When used appropriately, they can be an extremely efficient, effective and insightful way of conducting qualitative research.
In this screencast, Ben Werzinger, Senior Research Consultant and Managing Partner at PluggedIN, identifies five unique ways to apply MROCs at your organization, including:
- Product Development Communities
- Shared Communities
- Project Communities
- Customer Experience Communities
- Co-Creation Communities
This screencast is designed for client and vendor-side market researchers to learn more about MROCs. To view the screencast and download a copy of the presentation, fill out the form on this page. You will then be directed to a page with the screencast and presentation.