PluggedIN Company News and Press Releases

Omnibus online research community allows multiple clients to tap into single research community, providing opportunities for quick, cost effective qualitative market research insights.

Rochester, NY - November 13, 2008 - PluggedIN Co., a specialist in online communities for market research, today launched the "PluggedIN Nation," an omnibus online research community designed to provide market researchers and consumer insights specialists with quick, cost-effective qualitative research insights.  

In a 2008 report on research communities, Forrester Research noted how "market research online communities (MROCs) will shock the qualitative market research world [as] they provide cheaper, faster, and newer types of insights that today's traditional qualitative research modes, such as focus groups, don't currently provide."  The PluggedIN Nation provides companies with many of the benefits of market research online communities, without the upfront setup and ongoing administration expenses.

"For years market researchers have benefited from omnibus surveys, but very little has been done in the way of omnibus qualitative research," said Matt Foley, Senior Research Community Consultant at PluggedIN, "and we're excited to have a venue to offer this capability to market researchers."

Companies can tap into the PluggedIN Nation in two ways.  First, they can post a series of qualitative research activities to a targeted sub-set of the research community.  Researchers can also set up their own private group within the PluggedIN Nation for running ongoing research activities with a targeted audience of community members.  More information on PluggedIN Nation research products can be found at http://www.pluggedinco.com/shared-communities 

The PluggedIN Nation is helping to eliminate the barriers to entry for companies interested in online research communities, Foley said.  "We see this as meeting a direct need in the market research community.  Market researchers want to take advantage of Web 2.0 for consumer insights by using online research communities, but often don't have the large budgets needed to set up their own research community.  The PluggedIN Nation research community solves this problem by providing researchers with many of the advantages of online research communities in a cost-effective manner."

Ben Werzinger, Senior Research Community Consultant at PluggedIN Co., suggests the PluggedIN Nation will help clients who are now working with tighter research budgets as a result of the recent economic downturn.  "Given the current economic environment, this type of research methodology is critical to helping market researchers and consumer insights specialists be more effective in the ways they use their research budgets."

PluggedIN Co. also offers private online communities for companies interested in designing their own venue for customer insights, as well as SaaS (software-as-a-service) options for market research consultants. 

For additional information on PluggedIN Nation, contact Matt Foley or visit http://www.pluggedinco.com/shared-communities. 

About PluggedIN Co.:
PluggedIN Co. is a qualitative market research agency that specializes in designing and facilitating online research communities.

Contact:
Matt Foley, Partner and Senior Community Consultant
PluggedIN Co.
mfoley@pluggedinco.com
585-325-7910
http://www.pluggedinco.com