PluggedIN Releases V1.5 of Market Research Online Community Platform
Posted by Matt Foley on Wed, May 06, 2009 @ 11:34 AM
The latest version of the PluggedIN Platform helps qualitative market researchers better engage participants through market research online communities.
Rochester, NY - May 5, 2009 - PluggedIN, a qualitative market research firm specializing in market research online communities (MROCs), today released V1.5 of their proprietary market research online community software. The PluggedIN Platform, which combines various social networking and community features with capabilities necessary for market research, is ideal for running market research online communities and extended online qualitative research studies.
The latest update to the PluggedIN Platform enhances the existing discussion forum functionality with new features designed to streamline the member and moderator experience. In addition, V1.5 includes upgrades to the community-wide comment notification system, allowing participants to quickly and easily locate follow-up probes from site moderators, administrators and fellow community members.
Commenting on the release, Managing Partner and Senior Research Consultant Matt Foley said, "We've been listening closely to the needs of participants and researchers following the launch the PluggedIN Platform, and feel that this latest release will significantly enhance the user experience for participants, researchers and clients alike."
Market researchers can license one of three hosted editions of the platform, based on their research objectives and community size. Companies selecting the "Plus" or "Premium" editions of the PluggedIN Platform will have access to a new site design as part of the V1.5 release. The new site design adds capabilities for featuring key content and research activities to the entire community or a subset of participants.
Ben Werzinger, Partner and Senior Consultant, added on the V1.5 release, "Researchers are looking for ways to create an experience for participants, beyond simple survey or community forum software. The new design is part of our effort to make the member experience and enjoyable as possible, while still providing the tools and capabilities necessary for qualitative market researchers."
Existing customers will be upgraded automatically to V1.5 as part of the software-as-a-service offering.
For additional information on the PluggedIN Platform, or for a demo of the technology, contact Matt Foley.
About PluggedIN:
Rochester, NY-based PluggedIN Co. is a full-service qualitative market research agency specializing in market research online communities (MROCs).
Contact:
Matt Foley, Managing Parter & Senior Research Consultant
PluggedIN Co.
585-325-7910
mfoley@pluggedinco.com
http://www.pluggedinco.com
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