PluggedIN Launches Online Community Platform for Qualitative Market Research
Posted by Matt Foley on Mon, Mar 16, 2009 @ 12:47 PM
The PluggedIN Platform helps market researchers run cost effective
and engaging online qualitative research studies using a combination of
social networking and community features.
Rochester, NY - March 12, 2009 - PluggedIN, a research firm specializing in online communities for
market research and consumer insights, has opened their proprietary online community platform for use by market researchers seeking to run their own online research communities.
The PluggedIN Platform, which combines a variety of social
networking and community features with capabilities necessary for
market research, is ideal for running extended qualitative research
studies, including online communities, virtual ethnography and diary
research.
Market researchers can license one of three hosted editions of the
platform, ranging from a version designed for short-term online focus
group studies to a full-featured version designed for ongoing market research online communities.
Commenting on the launch, Partner and Senior Research Consultant Matt
Foley said, "We are excited to launch the platform formally beyond our
current work with a select group of research and consulting agencies.
We believe our work with qualitative researchers will allow us to
create the industry standard platform for longitudinal online
qualitative research studies."
Ben Werzinger, Partner and Senior Consultant, added, "Qualitative
researchers are constantly looking for new ways to connect with the
audiences they are studying. The PluggedIN Platform opens up new ways
for researchers to connect with and truly understand their respondents,
while significantly cutting the time and expense involved with
traditional methodologies."
For additional information on the PluggedIN Platform, or for a demo of the technology, contact Matt Foley.
About PluggedIN:
Rochester, NY-based PluggedIN Co. is a full-service provider of online communities for market research and consumer insights.
Contact:
Matt Foley, Partner & Senior Research Consultant
PluggedIN Co.
585-325-7910
http://www.pluggedinco.com
###