PluggedIN Company News and Press Releases

The PluggedIN Nation | Teen Community allows multiple clients to tap into a single market research community to study a variety of issues exclusively with Teens.

Rochester, NY - January 20, 2008 - PluggedIN Co., a leader in online communities for market research, today launched the "PluggedIN Nation | Teen," an omnibus online research community designed to provide market researchers and consumer insights specialists with quick, cost-effective qualitative insights exclusively from Teens. 

There are over 30 million Teens in the US today and considering that the market for products bought by and for teens is over $189 billion, Teens are an increasingly important group. Teens are also the trendsetters for a variety of industries and starting to change the way that people market to young consumers.  The PluggedIN Nation | Teen provides companies with a cost effective way to tap into this important audience using a medium that Teens are naturally adept at using.

"We are really excited to launch this new Teen community. I think Teens are a fascinating audience and one that marketers and researchers are going to pay even more attention to over time," said Ben Werzinger, Senior Research Community Consultant at PluggedIN, "and it's a perfect online environment for them to connect with fellow Teens and share their opinions about the brands they use everyday."

Companies can tap into the PluggedIN Nation | Teen in two ways.  They can post a series of qualitative research activities to the research community as a whole or clients can also set up their own private group within the main community for running ongoing research activities with a targeted audience of Teens. 

"In these times, we think it is crucial to provide more efficient ways for our clients to access targeted audiences through communities," Werzinger said.  "Teens are such an important audience for many of our clients. Our Teen research community helps clients tap into this audience and experience many of the advantages of online research communities in a cost-effective manner."

PluggedIN Co. also offers private online communities for companies interested in designing their own venue for customer insights, as well as SaaS (software-as-a-service) options for market research consultants.

For additional information on PluggedIN Nation shared communities, contact Ben Werzinger.

About PluggedIN Co.:
PluggedIN Co. is a qualitative market research agency that specializes in designing and facilitating online research communities.

Contact:
Ben Werzinger, Partner and Senior Community Consultant
PluggedIN Co.
bwerzinger@pluggedinco.com
585-325-7910
http://www.pluggedinco.com
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