PluggedIN Company News and Press Releases

Instant community deployment and integration with third-party applications among the latest improvements to the market research online community (MROC) platform.

Rochester, NY (PRWEB) February 17, 2010 - PluggedIN, a provider of software and services for managing market research online communities (MROCs), today released Version 2.0 of their MROC software.  The PluggedIN Platform is a customized social networking and online community platform for powering market research online communities and online qualitative research studies.

PluggedIN Platform V2.0 represents a significant shift in the development of the platform, with a complete re-architecture to better position the application for frequent upgrades and new feature releases.  With V2.0, new communities can now be deployed instantly, allowing researchers to setup and launch new MROCs faster than ever before.  The release also allows for a tighter integration with third-party applications and systems, allowing it to become a hub for market research exercises beyond those typically available in a MROC.  In addition, the re-architecture creates opportunities for scaling communities to many thousands of members.

Commenting on the platform release, VP of Design and Technology Lail Brown said, "Version 2.0 of the PluggedIN Platform represents our best thinking as to where MROC platforms are going, and puts the PluggedIN Platform in a position to be the standard global platform for building and deploying market research online communities."

In addition to the re-architecture, numerous usability enhancements were made as part of the 2.0 release.  These enhancements are part of ongoing research into optimizing the community member experience and ensuring that people of all ages and backgrounds find the platform to be highly usable and user friendly.

Matt Foley, Co-Founder and Managing Partner, added on the V2.0 release, "This version is going to help us deliver new features faster than ever before, and quickly adapt to the needs of our platform customers.  It's part of our focus on making the most valuable social media tools available to market researchers, and allowing them to easily integrate these tools into their repertoire."

For additional information on the PluggedIN Platform, or for a demo of PluggedIN's approach to market research online communities, visit http://www.pluggedinco.com.

About PluggedIN:
Rochester, NY-based PluggedIN Co. provides software and services for companies interesting in setting up their own market research online communities (MROCs).

Contact:
Matt Foley
Managing Partner
PluggedIN Co.
585-286-5816
mfoley(at)pluggedinco(dot)com
http://www.pluggedinco.com

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The latest version of the PluggedIN Platform helps qualitative market researchers better engage participants through market research online communities.

Rochester, NY - May 5, 2009 - PluggedIN, a qualitative market research firm specializing in market research online communities (MROCs), today released V1.5 of their proprietary market research online community software.  The PluggedIN Platform, which combines various social networking and community features with capabilities necessary for market research, is ideal for running market research online communities and extended online qualitative research studies.

The latest update to the PluggedIN Platform enhances the existing discussion forum functionality with new features designed to streamline the member and moderator experience.  In addition, V1.5 includes upgrades to the community-wide comment notification system, allowing participants to quickly and easily locate follow-up probes from site moderators, administrators and fellow community members.

Commenting on the release, Managing Partner and Senior Research Consultant Matt Foley said, "We've been listening closely to the needs of participants and researchers following the launch the PluggedIN Platform, and feel that this latest release will significantly enhance the user experience for participants, researchers and clients alike."

Market researchers can license one of three hosted editions of the platform, based on their research objectives and community size.  Companies selecting the "Plus" or "Premium" editions of the PluggedIN Platform will have access to a new site design as part of the V1.5 release.  The new site design adds capabilities for featuring key content and research activities to the entire community or a subset of participants.

Ben Werzinger, Partner and Senior Consultant, added on the V1.5 release, "Researchers are looking for ways to create an experience for participants, beyond simple survey or community forum software.  The new design is part of our effort to make the member experience and enjoyable as possible, while still providing the tools and capabilities necessary for qualitative market researchers."

Existing customers will be upgraded automatically to V1.5 as part of the software-as-a-service offering. 

For additional information on the PluggedIN Platform, or for a demo of the technology, contact Matt Foley.

About PluggedIN:
Rochester, NY-based PluggedIN Co. is a full-service qualitative market research agency specializing in market research online communities (MROCs). 

Contact:
Matt Foley, Managing Parter & Senior Research Consultant
PluggedIN Co.
585-325-7910
mfoley@pluggedinco.com
http://www.pluggedinco.com

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