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Getting rid of "respondent" from the market research industry lexicon

Posted on Tue, Jan 26, 2010 @ 03:17 PM
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Respondent.

Think about that word for a second.  Many of us in the market research industry use it day in and day out, yet we probably don't pause and think of the connotations.  A quick search comes up with the following definition (courtesy of the Market Research Glossary of Terms):

"Respondent - This is the individual that provides data to be collected during the research process. Also referred to as a unit, unit of analysis, participant, experimental unit, or subject."

To me, a "respondent" is someone who is merely asked a series of questions in a 20 minute survey and kicked to the curb for the next "experimental unit" :-) 

Is this how we want people to feel about research?  This certainly isn't what I think of when I see people interacting in online research communities, sharing their thoughts, connecting in meaningful ways and generally enjoying the entire experience.

Here's to hoping that with new research methods we can develop a common language that respects the ways people now interact with us...

-Matt

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COMMENTS

I too have thought about the connotations. Not sure if there is any word that really reflects how feel but i'm closest to "contributor". My thoughts are in my blog. 
 
http://lovestats.wordpress.com/2010/01/26/rats-respondents-and-rutabega/

posted @ Tuesday, January 26, 2010 6:30 PM by Annie Pettit


Certainly agree that use of the term respondents should be banned! Participants is certainly much better but when it comes to research communities they are our members and that's what we refer to them as.

posted @ Wednesday, January 27, 2010 12:09 AM by Dianne Gardiner


My entire career, I've always referred to those sampled in quantitative studies as "respondents" and those who were included in any kind of qualitative as "participants." "Respondent" still has its place, but with MROC, I would lean toward "participant" - but I'm kind of liking "contributor" for the broad spectrum it covers.

posted @ Wednesday, February 03, 2010 11:37 AM by Caryn Goldsmith


First, "respondent" is borderline archaic in an age when "consumers" are pretty fluent in marketing jargon. Second, it only exacerbates an "us" v "them" dynamic. Not terribly practical to think of people as lab rats when "they" are the ones in charge. Who are we kidding, aside from ourselves? I prefer the term "participants" b/c it includes "us" as well.

posted @ Thursday, February 11, 2010 2:13 PM by Marc Dresner


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posted @ Monday, February 15, 2010 4:42 AM by medical school


we provide out sourcing in data entry, data conversion, CATI requirement at very affordability price. 
 
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Outsource your data entry to us

posted @ Tuesday, April 20, 2010 2:35 AM by Sapna Gautam


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