When first launching your research community, you typically need to build a screener (preferably) online that ensures that you find the right type of respondents for your research community.

In addition to basic qualification and demographic criteria, we also recommend that you include question types that help you find people that:

• Use of social media in their daily life (e.g. Facebook, LinkedIn, Twitter)
• Are more prone to actually creating content in these social media environments
• Are generally more extroverted and comfortable connecting with others
  
• Are a bit more creative and open-minded
• Are not just a problem spotter, but a problem solver
  
• Are relatively articulate and thoughtful
• Are more empathetic and accountable

People that match these criteria are typically better performers in the MROC environment. You just need to be careful that these people are also the right match for your client's target as well.

- Ben