The MROC Talk blog covers the latest developments in Market Research Online Communities (MROCs) and online qualitative research.
Matt Foley, Senior Qualitative Consultant & Managing Partner
Ben Werzinger, Senior Qualitative Consultant & Managing Partner
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I caught an article the other day on Social Media Today (direct link here) on how companies are largely undecided on the value of social media when it comes to understanding their customers (which I'll conveniently put under the umbrella of "market research" for the purposes of this post). According to the article, almost two-thirds (63%) of the people who responded to the survey said they are "undecided" about the value of data collected from social media sites to help them understand more about their organization or customers.
This doesn't come as much of a surprise to me, and here's why:
Of course, this all makes me think... Is "social media" the holy grail of consumer insights that people are making it out to be? Will organizations ever fully adapt to the steady stream of consumer insights available through social media? And if so, what will that organization look like? That's just my two cents. I'd love to hear what you have to say...
--Matt
Tags: PluggedIN, market research online communities, market research, market research online community, social media
posted @ Wednesday, January 20, 2010 8:03 AM by Bruce Peoples
posted @ Thursday, January 21, 2010 8:19 PM by Paul M. Banas
posted @ Monday, January 25, 2010 10:06 AM by patrick gladney
posted @ Thursday, January 28, 2010 12:17 PM by Luiz Stevanato
posted @ Wednesday, February 03, 2010 11:53 AM by Caryn Goldsmith
posted @ Monday, February 08, 2010 9:36 AM by Annie Pettit
posted @ Tuesday, April 20, 2010 2:36 AM by Sapna Gautam
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