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The MROC Talk blog covers the latest developments in Market Research Online Communities (MROCs) and online qualitative research.

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Since 2006, PluggedIN has helped companies like Kraft, Dell, T-Mobile, Newell-Rubbermaid and General Mills connect with their target audience through online communities for market research and insight.

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Welcome to the PluggedIN blog!

Posted on Sun, Aug 10, 2008 @ 11:18 AM
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Hello there, and welcome to the PluggedIN blog! This blog is dedicated to all things “market research online communities,” including our own thoughts and experiences with research communities, trends in the industry and best practices in research community development.

With this blog we hope to do the following:

    • Create conversations around research community topics (like incentive strategies, community size, research modes, etc.)
    • Share reports from our shared communities (like PluggedIN Nation)
    • Share best practices in designing, facilitating and analyzing market research online communities
    • Get to know other people who are interested in or using market research online communities

We hope you enjoy the blog! Be sure to subscribe to our feed to the latest posts as they happen.

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